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Account health changes are the ones you cannot afford to miss.

Short answer

Amazon emits a notification when your seller account moves between normal, at-risk and deactivated. Notifcentral subscribes to it and pushes the change to your phone within about a minute, including when the account returns to good standing. This is the alert that reaches you when you are not logged in.

How Notifcentral detects it

Data source

Amazon SP-API notification

How often

Within about a minute

Every status transition Amazon publishes is delivered, in both directions - the alert that tells you the account recovered matters as much as the one that tells you it is at risk.

What the alert actually looks like

These are the real notification strings the app sends, not mockups. Values are illustrative; the wording is not.

Notifcentral

Account health

Your Amazon seller account is at risk of deactivation. Visit Seller Central immediately to resolve open issues.

Notifcentral

Account health

Your Amazon seller account has been deactivated. Visit Seller Central to appeal.

Notifcentral

Account health

Your Amazon seller account is back in good standing.

What it costs to find out late

Deactivation stops every marketplace at once.

An account-level action does not take down one listing. It takes down the business, and your inventory stays in Amazon's warehouses accruing storage while you appeal.

Appeal windows are measured in days.

The gap between "at risk" and "deactivated" is the window where a plan of action is cheap to file. Discovering the warning a week late spends that window for nothing.

Nobody emails you at 2am.

Account status can change outside your working hours and outside your timezone. A push notification is the only channel that reaches you when Seller Central is closed on your desk.

What to do when it fires

  1. Open Account Health in Seller Central

    The alert tells you the status changed. Seller Central tells you which metric or policy caused it - order defect rate, late dispatch, policy violation, or a valid tracking shortfall.

  2. File a plan of action while the window is open

    Amazon expects root cause, corrective action, and preventive action. Filing early, with the date the status changed, is materially easier than reconstructing it later.

  3. Watch for the recovery notification

    Notifcentral pushes the transition back to good standing too, so you know the appeal landed.

Questions about account health alerts

No. It tells you to go look at it. The dashboard has the detail; the alert is what makes sure you open it the day something changes rather than the week after.

Yes. Every status transition Amazon publishes is delivered, including the return to good standing.

Both. Account health alerts are included in Kirana at $9.99/month and in Godown, which is a superset of Kirana.

Deeper background: Amazon Account Health: The Complete Guide to Protecting Your Seller Account

Get this alert on your phone

Included in Kirana at $9.99/month. Connect your Amazon store once with read-only access, and Notifcentral watches it from then on.

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