Included in Godown · $19/month
Amazon is holding part of your payout. You planned around that money.
Short answer
Amazon can move part of a settlement into reserve without warning - a policy review, a refund spike, a delivery-date rule. Notifcentral tracks what is being held, alerts you when the total crosses a dollar threshold you set, and shows an estimated release timeline. No competitor alert tool covers this.
How Notifcentral detects it
Data source
Settlement and financial event reconciliation
How often
Every 6 hours
Notifcentral reads your financial events, separates deferred transactions from settled ones, and totals what Amazon is currently withholding. You set the threshold in dollars rather than accepting a fixed ratio, so the alert matches your cash position instead of somebody else's.
What the alert actually looks like
These are the real notification strings the app sends, not mockups. Values are illustrative; the wording is not.
Funds are being held
2140.00 USD is deferred across 8 transaction(s). Release dates are estimates - Amazon does not guarantee DD+7.
What it costs to find out late
A held payout surprises you at the worst time.
You planned around that deposit - a supplier payment, a PPC budget, a restock. Amazon can defer it into reserve with no heads-up, and you find out when the money does not arrive.
held reserves stall 5-30% of a typical payoutDD+7 is a guideline, not a promise.
The delivery-date-plus-seven reserve policy is routinely not honoured to the day. Any tool quoting you a guaranteed release date is guessing - which is why Notifcentral labels its timeline an estimate.
Cash flow problems compound.
A missed restock because a payout was held becomes a stockout, which becomes a lost Buy Box, which becomes a ranking loss. The held funds alert is the earliest point in that chain.
What to do when it fires
Set your threshold to your actual cash floor
The held-funds threshold is a dollar figure in Settings. Set it at the point where a hold would genuinely change a decision, not at an arbitrary percentage.
Check the cash flow screen for the release estimate
The app shows what is held now, across how many transactions, and estimated release buckets - clearly marked as estimates.
Look for the cause in account health
Reserves often follow a performance or policy event. If a hold appears without an obvious reason, the account health screen is the next place to look.
Questions about held funds alerts
It is not calculated - you set it. Enter a dollar amount in Settings and the alert fires when the deferred total crosses it. Fixed ratios do not survive contact with real cash flow, so Notifcentral does not impose one.
No, and neither can anyone else. Amazon does not guarantee the DD+7 timeline. The app shows estimated release buckets and labels them as estimates rather than inventing a date.
Godown, at $19/month.
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