Alert catalogue
Nine things that cost you money. Nine alerts.
Short answer
Notifcentral sends nine types of alert to Amazon sellers. Five come from official Selling Partner API push notifications and arrive within about a minute: Buy Box loss, listing issues, account health, new orders and cancellations. Four are computed from six-hourly reconciliation: FBA fee changes, reimbursements, held funds and payouts, plus profit margin.
How fast each alert arrives
Latency is not a marketing number - it is a property of how Amazon publishes the data. Where Amazon offers a push subscription, alerts land within about a minute. Where it does not, the honest answer is a six-hourly poll, and no tool can beat that ceiling.
| Alert | Speed | Why |
|---|---|---|
| FBA fee changes | Every 6 hours | Amazon SP-API fee estimates |
| Buy Box loss | Within about a minute | Amazon SP-API notification |
| Listing suppressed | Within about a minute | Amazon SP-API notification |
| Account health | Within about a minute | Amazon SP-API notification |
| Orders & cancellations | Within about a minute | Amazon SP-API notification |
| Reimbursements | Every 6 hours | FBA inventory, shipment and ledger reconciliation |
| Held funds | Every 6 hours | Settlement and financial event reconciliation |
| Payouts | Every 6 hours | Settlement reconciliation from financial events |
| Profit margin | Every 6 hours | Profit reconciliation across fees, COGS and ad spend |
Included in Kirana · $9.99/month
The alerting tier. Everything that tells you something on your store has changed.
FBA fee changes
Amazon does not notify sellers when an FBA fee changes. Notifcentral pulls your fee estimates from the Selling Partner API every six hours, compares each ASIN against its previous snapshot, and pushes an alert showing the old amount, the new amount, and the per-unit difference.Within about a minuteBuy Box loss
When your offer stops being the featured offer, Amazon emits a notification. Notifcentral subscribes to it, filters for Buy Box disqualification, and pushes an alert to your phone within about a minute - showing the current Buy Box price next to yours, both including shipping, so you can decide whether to reprice..Within about a minuteListing suppressed
Amazon emits a notification when the issues attached to one of your listings change. Notifcentral subscribes to it and pushes an alert naming the SKU and what Amazon did - suppressed, attribute rejected, catalogue item removed, or hidden from search - and sends a second alert when the listing recovers..Within about a minuteAccount health
Amazon emits a notification when your seller account moves between normal, at-risk and deactivated. Notifcentral subscribes to it and pushes the change to your phone within about a minute, including when the account returns to good standing.Within about a minuteOrders & cancellations
Notifcentral subscribes to Amazon's order update notification and pushes new sales and buyer-requested cancellations to your phone within about a minute. Alerts can be filtered by SKU, by fulfilment channel (FBA or FBM), and by a minimum item count, so high-volume sellers only get paged for orders that matter..Included in Godown · $19/month
Godown is a superset of Kirana. It adds the alerts about your money - what Amazon owes you, what it is withholding, and whether you are actually still profitable.
Reimbursements
Every six hours Notifcentral reconciles your FBA inventory and shipment records against Amazon's ledger, identifies units Amazon lost, damaged, disposed of or never received that were never reimbursed, and pushes an alert with the estimated amount owed and the days left to file. The claim pack - case text plus the evidence Amazon asks for - is generated for you..Every 6 hoursHeld funds
Amazon can move part of a settlement into reserve without warning - a policy review, a refund spike, a delivery-date rule. Notifcentral tracks what is being held, alerts you when the total crosses a dollar threshold you set, and shows an estimated release timeline.Every 6 hoursPayouts
Notifcentral pushes a notification when an Amazon settlement posts, carrying the settled amount and the period it covers. Paired with the held funds alert, it closes the loop on Amazon cash flow: you know what is being withheld, and you know when the rest actually arrives..Every 6 hoursProfit margin
Notifcentral computes margin after Amazon fees, cost of goods and advertising spend, and pushes an alert when it drops by more than your threshold - ten percentage points by default. Revenue dashboards show sales going up while margin quietly goes down; this alert watches the number that actually pays you..One connection. Every alert.
Connect your Amazon store once with read-only SP-API access. Every alert type can be toggled and filtered individually, so you only get paged for what matters to your margin.
7-day free trial · regional pricing · cancel anytime
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Fee changes, buy box, listing issues, held funds, reimbursement recovery, payout confirmations - delivered to your phone before any of it costs you money.
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