Included in Godown · $19/month
Your margin moved. Not your revenue - your margin.
Short answer
Notifcentral computes margin after Amazon fees, cost of goods and advertising spend, and pushes an alert when it drops by more than your threshold - ten percentage points by default. Revenue dashboards show sales going up while margin quietly goes down; this alert watches the number that actually pays you.
How Notifcentral detects it
Data source
Profit reconciliation across fees, COGS and ad spend
How often
Every 6 hours
Margin is computed from settled financial events, your imported COGS, and advertising cost, then compared against the prior period. A drop beyond the configured threshold raises the alert. The default is a ten percentage point move.
What the alert actually looks like
These are the real notification strings the app sends, not mockups. Values are illustrative; the wording is not.
Margin dropped
Margin fell 11.0 pp - now 21.0%, down from 32.0% yesterday.
What it costs to find out late
Revenue can rise while you lose money.
A fee increase, an ad spend creep and a competitor undercut can all land in the same week. Each one alone is survivable; together they invert the unit economics while the sales graph keeps climbing.
Little cost bumps quietly stack up.
A $0.20 pick-and-pack bump. A supplier hike. A discount you forgot to end. None of them page you, and none of them show up until the P&L closes.
What to do when it fires
Import your COGS
Margin is only as honest as the cost basis behind it. The app imports a COGS sheet by CSV and shows what percentage of your catalogue is covered.
Check fee alerts from the same window
A margin drop with a fee change in the preceding days usually has a single cause, and the fee alert already has the before/after numbers.
Look at ad spend, not just fees
The profit view separates net-after-advertising and reports TACoS, which is where a margin drop with no fee change usually hides.
Questions about profit margin alerts
A ten percentage point drop by default.
Yes. Profit is computed after fees, COGS and advertising, and the app reports net-after-ads alongside TACoS.
Margin needs a cost basis to be meaningful. Without COGS the app tells you coverage is incomplete rather than reporting a confident but wrong number.
Godown, at $19/month.
Other alerts Notifcentral sends
Get this alert on your phone
Included in Godown at $19/month. Connect your Amazon store once with read-only access, and Notifcentral watches it from then on.
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