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New orders and buyer cancellations, as they happen.

Short answer

Notifcentral subscribes to Amazon's order update notification and pushes new sales and buyer-requested cancellations to your phone within about a minute. Alerts can be filtered by SKU, by fulfilment channel (FBA or FBM), and by a minimum item count, so high-volume sellers only get alerts for the orders they care about.

How Notifcentral detects it

Data source

Amazon SP-API notification

How often

Within about a minute

A push subscription filtered to order-change events. Notifcentral separates new purchases from buyer-requested cancellations and applies your filters before anything reaches your phone.

What the alert looks like

These are the notification strings the app sends. The wording is exact; the values are examples.

Notifcentral

You have a new sale - order 026-1839472-4471029!

Congratulations on selling 3 units of SKU-4471-BLK and 2 other products!

Notifcentral

Order cancelled

Order 026-1839472-4471029 has been cancelled by the buyer.

What it costs to find out late

A cancellation spike is an early warning.

Several buyer cancellations in a short period can point to a listing or pricing problem: a mispriced variation, a stock discrepancy, or a delivery estimate that slipped. If you see them as they happen, you can fix the problem the same day instead of finding it in the settlement.

Order alerts show whether other problems are costing sales.

A Buy Box loss matters more when you can see orders stop at the same time. With sales and losses in one feed, you can tell a slow day from a broken listing.

What to do when it fires

  1. Set a minimum item count

    If you do not want an alert for every single-unit sale, set a minimum item count. The setting is in the app under Filter rules.

  2. Filter by fulfilment channel

    You can get alerts for FBA orders, FBM orders, or both, which is useful when only one channel needs your attention.

  3. Investigate cancellation clusters

    Several cancellations on one SKU in a short period are a reason to check the listing, even if each one looks routine.

Questions about orders & cancellations alerts

Only if you configure it that way. Order alerts support SKU filters, a fulfilment-channel filter, and a minimum item count, and the whole category can be switched off in Settings while keeping every other alert type on.

No. The cancellation alert fires on buyer-requested cancellations. You already know about the ones you cancel yourself.

Yes. Every alert type has an independent toggle in Settings.