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New orders and buyer cancellations, as they happen.
Short answer
Notifcentral subscribes to Amazon's order update notification and pushes new sales and buyer-requested cancellations to your phone within about a minute. Alerts can be filtered by SKU, by fulfilment channel (FBA or FBM), and by a minimum item count, so high-volume sellers only get paged for orders that matter.
How Notifcentral detects it
Data source
Amazon SP-API notification
How often
Within about a minute
A push subscription filtered to order-change events. Notifcentral separates new purchases from buyer-requested cancellations and applies your filters before anything reaches your phone.
What the alert actually looks like
These are the real notification strings the app sends, not mockups. Values are illustrative; the wording is not.
You have a new sale - order 026-1839472-4471029!
Congratulations on selling 3 units of SKU-4471-BLK and 2 other products!
Order cancelled
Order 026-1839472-4471029 has been cancelled by the buyer.
What it costs to find out late
A cancellation spike is an early warning.
Clustered buyer cancellations often precede a listing or pricing problem - a mispriced variation, a stock discrepancy, or a delivery estimate that slipped. Seeing them in real time turns a settlement-day surprise into a same-day fix.
Order signal makes every other alert legible.
A Buy Box loss matters more when you can see orders stop. Watching sales and losses on the same feed is how you tell a quiet day from a broken listing.
What to do when it fires
Set a minimum item count
If every single-unit sale is noise, set a floor so only meaningful orders page you. The filter lives in the app under Filter rules.
Filter by fulfilment channel
FBA and FBM orders can be alerted separately, which is useful when only one channel needs a human in the loop.
Investigate cancellation clusters
Several cancellations on one SKU in a short window is worth opening the listing for, even when each one looks routine.
Questions about orders & cancellations alerts
Only if you configure it that way. Order alerts support SKU filters, a fulfilment-channel filter, and a minimum item count, and the whole category can be switched off in Settings while keeping every other alert type on.
The cancellation alert fires on buyer-requested cancellations, which is the case you did not already know about.
Yes. Every alert type has an independent toggle in Settings.
Other alerts Notifcentral sends
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Fee changes, buy box, listing issues, held funds, reimbursement recovery, payout confirmations - delivered to your phone before any of it costs you money.
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