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New orders and buyer cancellations on your phone.
Short answer
Notifcentral subscribes to Amazon's order update notification and pushes new sales and buyer-requested cancellations to your phone. Alerts can be filtered by SKU, by fulfilment channel (FBA or FBM), and by a minimum item count, so high-volume sellers only get alerts for the orders they care about.
How Notifcentral detects it
Data source
Amazon order notifications
How often
Within about a minute
Amazon delivery, processing and phone settings can add delays. Amazon's order notifications, filtered to the events you choose. Notifcentral separates new purchases from buyer-requested cancellations and applies your filters before anything reaches your phone.
What the alert looks like
These are the notification strings the app sends. The wording is exact; the values are examples.
You have a new sale - order 026-1839472-4471029!
Congratulations on selling 3 units of SKU-4471-BLK and 2 other products!
Order cancelled
Order 026-1839472-4471029 has been cancelled by the buyer.
What it costs to find out late
A cancellation spike is an early warning.
Several buyer cancellations in a short period can point to a listing or pricing problem: a mispriced variation, a stock discrepancy, or a delivery estimate that slipped. If you see them as they happen, you can fix the problem the same day instead of finding it in the settlement.
Review orders alongside other store alerts.
Order alerts can help you review sales activity alongside Buy Box loss and listing issues. Their timing alone does not establish what caused a sales change.
What to do when it fires
Set a minimum item count
If you do not want an alert for every single-unit sale, set a minimum item count. The setting is in the app under Filter rules.
Filter by fulfilment channel
You can get alerts for FBA orders, FBM orders, or both, which is useful when only one channel needs your attention.
Investigate cancellation clusters
Several cancellations on one SKU in a short period are a reason to check the listing, even if each one looks routine.
Questions about orders & cancellations alerts
Only if you configure it that way. Order alerts support SKU filters, a fulfilment-channel filter, and a minimum item count, and the whole category can be switched off in Settings while keeping every other alert type on.
No. The cancellation alert fires on buyer-requested cancellations. You already know about the ones you cancel yourself.
Yes. Every alert type has an independent toggle in Settings.
Other alerts Notifcentral sends
notifcentral
Push alerts for Amazon sellers: FBA fee estimate changes, Buy Box loss, listing issues, held funds, reimbursements and payouts.
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